About Us

Aao ji, aao! Step into Purani Dilli, the brand that brings you fashion mixed with 90s wala pyaar & GenZ ka nakhra!

Humare kapde wohi feel dete hain:
Jaisa Raj-Simran ka romance,
Basanti ki energy,
Aur Poo ka confidence — “Because we’re worth it, babe.”

Founded by CA Sanchita Jain, who traded balance sheets for beautiful fabrics, Purani Dilli is a proof that passion always finds its own path. What started as a love for Old Delhi’s charm — its bazaars, its colours, its timeless style, quickly turned into a brand that celebrates desi elegance with a filmy twist.

I bring the precision of a CA and the creativity of a dreamer into every design. So yes… the numbers always add up, but the fashion? It multiplies the glam.

We mix Old Delhi’s charm with Bollywood’s charm to create clothing for you. Our collections draw inspiration from Old Delhi’s iconic craftsmanship, transforming heritage textiles and timeless prints into stylish, wearable fashion.

From dupattas that fly in slow motion, to kurtas that make you want to spin like a YRF heroine, every outfit at Purani Dilli comes with its own background score.

Because fashion should do dhak-dhak, not “meh”.